Stephanie Pray
Stephanie Pray
Digital Storyteller
As a video content creator, I specialize in producing captivating short-form content, guiding projects from concept to final cut. With a focus on powerful storytelling, I help humanize brands and build authentic connections. In my most recent role, I drove brand awareness and played a key role in increasing video views by 115% in 2024. I’m passionate about creating engaging, meaningful content that resonates with audiences and brings impactful stories to life.
Welcome
To my creative space! From concept to final edit, each project highlighted here is thoughtfully crafted to engage, humanize, and amplify impactful stories.
First Baby Chimes of 2025
Strategy & Process
Produced a heartwarming New Year’s Day video celebrating the first babies born at Baystate Medical Center in 2025, building on the success of a previous Baby Chime post. This carefully crafted content captured the magic of new life in the new year, while honoring a beloved hospital tradition.
I collaborated with labor and delivery leadership to align on strategy, educate the team, and ensure seamless content capture—including providing clear guidelines for filming births outside of my availability. Thanks to this preparation, nurses captured the first Baby Chime moment around 4 a.m., preserving a key moment before I arrived later that morning to gather additional footage.
I edited the video with a heartfelt song and optimized it for rapid, same-day publication across Instagram, TikTok, and Facebook. The final video generated widespread engagement, reaching over 425,000 users across platforms, and became one of Baystate Health’s most viral videos to date.
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🎉 Ringing in 2025 with the sweetest sound we know—the baby chime! 🎶 👶
Results
610K
Views
9.5K
Likes
335
Shares
#Bayshake Challenge
Strategy & Process
Executed a 24-hour turnaround for a social media challenge promoting Dunkin’ Iced Coffee Day, from concept to production to reel sharing. The campaign aimed to drive engagement and raise awareness, supporting fundraising efforts for the Dunkin’ Joy in Childhood Foundation, which directly benefited Baystate Children’s Hospital.
I collaborated with the facility dog handler to capture engaging clips, traveling to local Dunkin’ locations for on-site filming. Edited the video in CapCut, paired it with trending audio, and strategically shared it across Instagram, Facebook, and TikTok, launching the #BayShake hashtag. The campaign encouraged followers to grab an iced coffee, show off their coffee shake, and share their videos—boosting participation and supporting Dunkin’ Iced Coffee Day fundraising.
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Calling all the iced coffee movers & shakers tomorrow, June 20th to join us in our #BayShake challenge on Celebrate Dunkin’ Iced Coffee Day! 🧊☕️
Celebrate Dunkin’ Iced Coffee Day is a day when Dunkin’ donates $1 from each iced coffee & cold brew purchase to the Dunkin’ @joyinchildhood Foundation.
The Dunkin’ Joy in Childhood Foundation helps kids feel like kids, even on their most difficult days. One of the foundation’s programs is designed to place facility dogs like Isa in children’s hospitals. 💙🐾
It’s also a day to show your true blooded New Englandah colors, grab your Dunkies & share your wicked #BayShake
(Don’t forget to tag us so we can share your technique!)
Results
10
Challenge Participants
300
Likes
85
Shares
Nurse Night at Fenway
Strategy & Process
Produced an energetic ‘Come with Me’ style reel featuring Baystate Health nurse Jess Hicks, who was honored at Red Sox Nurse Night. This fast-paced, engaging video brought viewers along for the celebration, while showcasing Jess’s dedication and impact as a healthcare hero.
Collaborated with Jess to develop a content strategy, identifying key moments to capture compelling footage and photos that created a cohesive narrative. Wrote a voiceover script to align seamlessly with the visuals.
I edited the video using CapCut, incorporating dynamic transitions and a lively soundtrack to enhance the storytelling. The reel was optimized for Instagram, Facebook, TikTok, and YouTube, and a collaboration with Nurse.org was secured to expand reach. The YouTube link was also shared internally across the health system, further amplifying engagement.
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Nurse Educator Jess Hicks was recently honored on the field during this year’s @redsox Nurse Night celebration! Walk through the day with Jess as she makes her way to Fenway! ⚾
Jess was nominated for this once in a lifetime recognition following her impactful Nursing Grand Rounds presentation, “Healing Hands, Resilient Hearts: A Nurse’s Experience and a Survivor’s Triumph in the Trauma ICU” which told the powerful story of trauma survivor, Ashley Piccirilli.
During the Nursing Grand Rounds, Jess shared, “My main inspiration for the presentation came when I was asked why I love this specialty. And the first thing I thought of was a patient I took care of who had a detrimental traumatic injury and now is able to live her whole life because of the care we provided here at Baystate. So it’s the happy endings which is really the reason I love trauma care.”
Jess is an incredible nurse educator who always goes the extra mile to make sure our surgical trauma ICU patients receive the best care. Jess leaves a positive impact each and every day and in our opinion, honoring her during Nurses Night was a home run!
Thank you for always working to ensure more patients can have happy endings, Jess.
Results
23K
Views
635
Likes
88%
Non-followers Reached
Santa's Special Stop
Strategy & Process
Captured heartwarming moments as Santa made a special visit to the Davis NICU during the 2023 holiday season, bringing joy to Baystate Health’s tiniest patients. This reel highlighted the health system’s dedication to compassionate care, showcasing the warmth and support provided to families throughout their healthcare journey.
I filmed and edited the video using CapCut, pairing the footage with trending audio to enhance its emotional impact. The reel was strategically shared across Instagram, Facebook, and TikTok to maximize engagement and strengthen community connection.
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Santa made a special stop at the Davis NICU to sprinkle his tiniest, bravest elves with the pure magic of Christmas!🎅✨
We cherish these moments of love, hope & holiday enchantment with these Christmas miracles. 👼
Results
50K+
Views
1,860
Likes
250
Shares
Let’s Talk STIs
Strategy & Process
Developed a dynamic and engaging reel to address the growing rates of STIs both locally and nationally, with the goal of educating the community on prevention, testing, and treatment. In collaboration with an infectious disease specialist, we crafted a message that balanced humor with essential sexual health information, making it both relatable and impactful. Through creative production, animations, sound effects, and custom graphics, we ensured the content was not only informative but highly shareable.
I filmed and edited the video using CapCut and Canva, incorporating animated graphics and special effects to bring a fun, engaging twist to this serious topic. The final content was shared across Instagram and TikTok
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🚨 **STI Alert: Surging Rates Locally & Nationally** 🚨
Syphilis, chlamydia, and gonorrhea cases are rising across the U.S., Massachusetts, and our local communities.
Infectious disease and STI specialist Dr. Walker shares the importance of staying informed, getting tested, and practicing safe sex when you can.
We provide no questions asked screenings, post-exposure doxycycline as a treatment for chlamydia and syphilis, medication to prevent HIV, and much more. Talk to your provider about available prevention, testing and treatment options.
Learn more: 🔗 in bio
**Disclaimer:** This content is intended for adults. We recognize the sensitivity around sexual health and wellness. If you are in need of support, please reach out to your provider or connect with local resources for assistance.
Results
7K
Views
200
Likes
167
Shares
Baystate Baby Chime
Strategy & Process
Created an impactful video that celebrated one of Baystate Health’s most cherished traditions—the Baby Chime. By capturing heartwarming, personal moments, I aimed to deepen the emotional connection with our audience, bringing the human side of the brand to the forefront and resonating with families, the community, and team members alike.
I filmed each clip on location at Baystate Medical Center and coordinated the storytelling behind the creator of the Baby Chime. Using CapCut, I meticulously edited the footage, crafting a compelling narrative optimized for engagement. The final reel was shared across Instagram, Facebook, TikTok, and YouTube, with the YouTube link further circulated internally throughout the health system.
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“The parents love it…and I think all of the rest of the patients in the hospital have a little sweet smile when they hear it as well. Babies bring such joy to everyone.” - Shirley Hamill, Nurse Manager of The Birthplace at Baystate Franklin Medical Center & creator of the baby chime.
This special announcement of a baby’s birth began when Shirley was the labor, delivery, recovery and postpartum nurse manager at Baystate Medical Center, and it was so well loved that when she became nurse manager of The Birthplace at BFMC, the chime came with her.
The hope is that the magical melody will bring happy news and peace to patients and visitors during their hospital stay and to those who care for them.
Has the baby chime ever made your day?
Results
22.5K
Views
500+
Likes
130
Shares
While much of my work focuses on public-facing social media content, these projects highlight my ability to coordinate and produce high-quality internal communications that engage, inform, and inspire.
From a system-wide Doctors’ Day tribute featuring physicians across Baystate Health to a detailed website unveiling designed to guide team members and patients, these videos demonstrate my expertise in storytelling, production, and strategic messaging for diverse audiences.
Beyond Social: High-Impact
Internal Communications
Thank you!
I truly appreciate you taking the time to review my work. I hope this portfolio offers a glimpse into my passion for storytelling and the power of video to connect, engage, and inspire. I’m always seeking new and creative ways to bring ideas to life, and I’d love the opportunity to collaborate with your team.
Let’s connect!
I’d love to discuss how I can contribute to your goals.
413-455-9118